GGHK is officially inviting anyone and everyone to come out for the Games in November 2023! This campaign, developed by our partners at DDB Group Hong Kong, hopes to generate excitement and motivate people to start thinking about planning for the 11th Gay Games, taking place in Hong Kong in November next year. Featuring both an online video and a series of social media influencer activities, the campaign builds on the teaser video, “Everyone get ready to come out for the games”, released late last year. The launch video extends the invitation by showing a diverse range of people from a variety of ethnicities, sexual orientations, religions, gender identities, ages, abilities, professions, and backgrounds excitedly coming out to support the games. The campaign is well-timed to celebrate a series of events re-launching GGHK, including the Pride At Sea junk party, Sungay Tea Dance at CARBON, and an invitation-only one-day takeover of Water World Ocean park. As the world’s largest inclusive sports, arts and culture event, the Gay Games is expecting to welcome 7,000 participants and 25,000 spectators from more than 100 countries in November 2023, in addition to over 70,000 participants attending events leading up to the Games.
More about the Gay Games Hong Kong 2023
Gay Games is a 9-days international world-class diversity festival with multi-sports, arts & culture events and opening & closing ceremonies organised by the LGBTQ+ (Lesbian, Gay, Bisexual, Transgender, Queer, +) community, organised every 4 years. The goal of the Gay Games is to emancipate LGBTQ+ people around the world by educating people through sport, arts & culture events —in a spirit of better understanding. The Gay Games are organised by Gay Games Hong Kong under license of the the Federation of Gay Games. The spirit of equality is enshrined in the Games’ principle of inclusion: Participation, Inclusion and Personal Best.
GGHK will take place on 3-11 November 2023, the first event of its kind in Asia under the theme “Unity in Diversity”. Supporting organisations include the Equal Opportunities Commission, InvestHK, BrandHK and the Hong Kong Tourism Board.
